How Women's Health Apps Come To Life - And How To Choose One
GUEST(S):
Josefina Ruiz
LISTEN ON OTHER PLATFORMS:
DESCRIPTION:
What makes a digital health app truly trustworthy—and who decides?
In this episode of Beyond the Paper Gown, Dr. Mitzi Krockover speaks with Josefina Ruiz, Head of Growth at Light it, a global healthcare product agency building femtech and mental health platforms. Together, they explore what separates meaningful women’s health technology from “just another app”—from evidence-based design and patient experience to privacy, AI, and data security.
Josefina also shares her personal journey of discovering she carries the BRCA2 genetic mutation, and how that experience reshaped her perspective on healthcare, advocacy, and the importance of empathy and community in digital health tools.
🎧 Plus: Don’t miss the bonus mini-episode where Josefina shares practical advice for founders building women’s health and digital health products.
SHOW NOTES:
Mitzi Krockover, Founder and CEO, Woman Centered, LLC and Host of Beyond the Paper Gown https://www.linkedin.com/in/mitzikrockover/
Josefina Ruiz, Head of Growth at Light-it https://www.linkedin.com/in/josefina-ruiz/
Light-it https://lightit.io
Seven Starling https://www.sevenstarling.com
Mavida Health https://www.mavidahealth.com
Cerula Care http://www.cerulacare.com
Unease Health https://www.uneasehealth.com
Puppeteer https://puppeteer.ai